‘We see protestors influenced by misrepresentation on social media of what we stand for,’ CEO Laxman Narasimhan says.
STARBUCKS CEO Laxman Narasimhan said on Tuesday people protesting against the company over its stance on the Israel-Hamas war have been “influenced by misrepresentation on social media” of what the coffee chain stands for.
Narasimhan, in a letter to employees, noted many of Starbucks’ stores have experienced incidents of vandalism, and added the company has worked with local authorities to ensure the safety of its workers and customers.
Seattle-based Starbucks also sued the Workers United union in October, which represents thousands of baristas at about 360 US stores, after the union briefly posted a statement on social media that the company said “reflected” the union’s “support for violence perpetrated by Hamas”.
The company at the time said it “unequivocally condemns acts of terrorism, hate and violence”, adding it strongly disagreed with the views expressed by the union.
Starbucks is not the only company taking heat over the Israel-Hamas war.
The coffee chain is among several Western brands that have come under pressure from consumers calling for companies to take a stance in the Israel-Hamas war, with some even facing boycott campaigns in some Arab countries.
Reuters earlier this month reported that Zara pulled an advertising campaign featuring mannequins with missing limbs and statues wrapped in white from the front page of its website and app after it prompted calls by some pro-Palestine activists for a boycott of the fashion retailer.
Inditex, which owns Zara, said the change was part of its normal procedure of refreshing content. It did not comment on the boycott calls, but said the “Atelier” collection was conceived in July and the photos were taken in September. The war between Israel and Hamas began after October 7.
REUTERS
