Cricket SA and Global Sports Commerce on Monday announced they have extended their partnership for the Mzansi Super League.
Cricket SA (CSA) and Global Sports Commerce (GSC) yesterday announced they have extended their partnership for the Mzansi Super League (MSL) for running from 2019 to 2023.
The agreement grants GSC all commercial rights to the event, excluding the teams, and makes GSC the official broadcast and digital rights holder outside of South Africa.
“It gives us great pleasure to extend our partnership with GSC,” said CSA Chief Executive Thabang Moroe.
“They are a significant global brand that has put its faith in our administration, our governance and our players for a considerable period of time.
“As their name indicates, GSC have a global sporting presence as a major player in the organisation of sporting events around the world and already have considerably experience of South African sport through their investment in Megapro and Megaview.
“They made a significant contribution to getting the MSL off to a winning start last year and will again play a major role as we build on those advances in MSL 2.0.”
“GSC is delighted to be associated with the MSL,” said M S Muralidharan, CEO, Global Sports Commerce.
“We see this as a milestone sports asset for Africa as the sole and exclusive international commercial partner across television, digital, and event sponsorship.”