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CSA’s new cash drive could anger fans

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The Appiah strategy is based on a similar scheme that exists in domestic football

CSA

Cricket South Africa risks angering thousands of Proteas fans if proposals which could see the New Year’s Test and the “Pink ODI” moved away from Newlands and the Wanderers respectively go through.

In what amounts to a crass money-making scheme CSA’s management is pushing its provincial affiliates to obtain financial backing from local municipalities and then bid for some of South Africa’s marquee cricket events, including the always popular New Year’s Test match and the Pink ODI which has rapidly grown in popularity since first being played eight years ago.

An e-mail from CSA’s Chief Financial Officer, Nassei Appiah to all of CSA’s provincial affiliates outlines a ploy whereby cricket unions in partnership with local municipalities would bid for the right to host international matches. The e-mail is titled “Partnerships with Cities in hosting of cricket events – England and Australia Tours 2019/20 and beyond.”

“CSA Management believes that in order to also generate revenues from the hosting of these cricket events, Cities should be approached and requested to competitively bid for the sort after (sic) matches (particularly England, India and Australia),” writes Appiah.

The proposal is essentially an attempt by CSA to shore up its finances which have taken a massive blow recently largely because of the failure first to host the T20 Global League and then the subsequent creation the Mzansi Super League, both of which led to combined losses of about
R300 million.

The Appiah strategy is based on a similar scheme that exists in domestic football.

CSA are also currently in negotiations with SuperSport over its next broadcast deal, which CSA needs to help further alleviate some of the financial stress it is currently facing. – Stuart Hess