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Salvation Army appeals for warm clothing as winter bites


Public asked to donate old winter clothes that no longer fit them

File picture: Henk Kruger / African News Agency (ANA)

AS WINTER makes itself felt throughout the country, The Salvation Army has released a new advert appealing to the public to donate clothing to help those in need, especially the homeless.

Put together by advertising agency The Odd Number, the advert asks its viewers to donate old winter clothes that no longer fit them to The Salvation Army. It does so by playing on the idea that “we’ll find someone who your warm clothes fit”.

Major Carin Holmes, PR secretary for The Salvation Army, said in a statement that, as was the case with every winter season, the organisation receives many requests for food, blankets and warm clothing. “This year, many more people are in need because of the impact of the coronavirus and its disease, Covid-19.”

“We hope this advert will strike a chord in viewers by reminding them why it’s time to donate their winter clothes that they have outgrown to those who can use them.”

The visuals in the advert depict this by showing the indents on the wearer’s skin of clothing that has become too tight and is therefore time to donate to someone who it will more properly fit.

“We would like people to take away the importance of letting go, especially when it can contribute to the betterment of those less fortunate. This is a value that we share with The Salvation Army,” Lwandile Nkuhlu, The Odd Number’s account manager for The Salvation Army, said.

The Odd Number has appealed to viewers to respond to its advert by taking old winter clothes to their nearest Salvation Army church. Alternatively, they can donate financially to The Salvation Army by means of the following bank account:

Bank: First National Bank

Branch: Braamfontein

Branch code: 251905

Account name: Salvation Army Red Shield Appeal

Account number: 50540087604