Consumers plan to spend an average of R3,812 during the annual sales according to the survey.
CAPE TOWN, November 20 (ANA) – South African consumers are planning to spend 36% more this year on Black Friday and Cyber Monday sales, a survey conducted by a global professional services network has shown.
Consumers plan to spend an average of R3,812 during the annual sales according to the survey, carried out by the strategy and consulting division of PricewaterhouseCoopers (PwC).
About 85% of consumers intend to buy “something” or would consider a purchase if there was a good enough deal.
The survey was conducted in six countries, being France, Germany, Ireland, the Netherlands, UK, and South Africa. The research was coordinated by Dublin-based PwC Research.
UK-based strategic insight agency, Opinium Research conducted the survey amongst 1,000 South African adults between September 26 and October 4.
According to the findings, six out of 10 consumers who are planning to spend the same or more than last year are trying to take advantage of savings on offer, while 43% of the shoppers are hoping that more retailers will have deals this year.
The report looked at Black Friday/Cyber Monday from several perspectives, including durable goods and the most popular product categories.
PwC South Africa is part of a growing Black Friday/Cyber Monday consumer survey run by the PwC global network over the past four years.
The survey showed that on Black Friday last year, South African retail sales saw a massive increase compared to an ordinary shopping day, ranking the country in the top five globally.
According to Google data analysis released on Tuesday, South Africa has topped the global list of having the most online searches for Black Friday.
Local e-tailer PriceCheck said that over the last few years since Black Friday was introduced to South Africa, the country has seen extreme growth that shows no signs of slowing down.
South African online purchasing behaviour has shown that consumers tend to go for “trust” over price-point, making it an ideal time of the year for online stores to establish credibility and delight their existing customers, according to PriceCheck.
– African News Agency (ANA)
