In a depressed economy like ours, consumers want real deals and not false specials meant to make them part with their hard-earned cash
THE admission by many retailers that this year’s Black Friday was the worst they have ever experienced, serves as proof that consumers are no longer willing to be taken for a ride.
Consumer specialist Ina Wilken said that after speaking to a number of retailers, early figures revealed that this was the worst Black Friday income they had made since the US shopping phenomenon reached our shores.
Wilken also said wary shoppers and the state of the economy had hugely affected sales this year.
In their quest to scoop the best available deals, consumers did their research before the big day.
And they were quick to use social media to expose retailers that took advantage of them.
With the economy failing to create sustainable jobs, retailers struggled to meet their profit margins, and were banking on the Black Friday shopping craze to make up for the losses they incurred this year.
However, in the process prices were inflated and were presented as Black Friday deals.
This prompted an outcry on social media platforms as extremely cautious consumers exposed these bogus Black Friday deals.
This is a lesson for retailers to realise that consumers are much more aware than retailers give them credit for.
In a depressed economy like ours, consumers want real deals and not false specials meant to make them part with their hard-earned cash.
Next time retailers claim to have Black Friday deals, they need to remember that they are not dealing with naive consumers who would take their word for it without any further scrutiny.