Home News Pink Milkshake initiative honours toddler’s life, raises funds for charity

Pink Milkshake initiative honours toddler’s life, raises funds for charity

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Pink Milkshakes for Kylie is not only an initiative started by a toddler’s parents after she died in a car accident two years ago but also a way to raise funds for Meals on Wheels.

Bianca Krüger, with 17-month-old Minke, wearing the Pink Milkshakes for Kylie buff. Krüger was pregnant with Minke when Kylie was killed in a car accident outside Kimberley two years ago. Picture: Supplied

PINK Milkshakes for Kylie is not only an initiative started by the toddler’s parents after she died in a car accident two years ago but also a way to raise funds for Meals on Wheels.

Kylie Quinn Krüger died in a tragic car accident at the age of two on December 14, 2018 and her mom, Bianca Krüger, posted a message on Facebook last year on her birthday, August 18, asking friends and family to enjoy a pink milkshake for Kylie.

“This was a way of remembering her birthday and pink milkshakes were her favourite. Every Sunday, after church, we would go out for milkshakes and both she and my mom loved the pink milkshakes the best,” said Krüger.

She said that the response to her Facebook post was so overwhelming that she decided to set up a special Facebook page called Pink Milkshakes for Kylie.

“So many people sent me photographs of themselves drinking pink milkshakes that I decided to set up a Facebook page for Kylie.

“This year, when the coronavirus broke out, I decided to make pink and blue buffs, with the Pink Milkshakes for Kylie logo on them.”

Krüger added that the money from the sale of the buffs would go to Meals on Wheels. “I know someone who works for Meals on Wheels and because so many people have lost their jobs and are struggling financially, they are having to provide even more meals than ever.”

Although Krüger is based in Bloemfontein, her buff sales have taken off around South Africa, including Kimberley, where her family still live.

“So many businesses and schools have also got on board to support the project. A school in Dundee is selling the buffs, while a restaurant in the town has also offered to sponsor R2 for every buff sold and as well as to donate the proceeds from the sale of milkshakes on this day.”

She added that it is wonderful that she is able to raise funds for the charity, as Kylie “loved food”.

“We want to honour her life through this initiative and will celebrate Kylie on her birthday, August 18, every year by hosting ‘Pink Milkshake Day’.

Members of the public are welcome to join the Facebook page for information and announcements on next year’s Pink Milkshakes for Kylie Day.

“I would like to expand this project exponentially every year,” Krüger added.