Home News NC Tourism Authority finalist in African Travel and Tourism Awards

NC Tourism Authority finalist in African Travel and Tourism Awards

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The province is a finalist in the category for the Most Compelling Tourism Story for its Spring Marketing Campaign.

The Northern Cape Tourism Authority has been named as a finalist in the African Travel and Tourism Awards.

The province is a finalist in the category for the Most Compelling Tourism Story for its Spring Marketing Campaign.

Other finalists in this category are Cape Town in Modern South by Cape Town Tourism and Cradle of Human Culture by WESGRO.

The African Travel and Tourism Awards recognise the best of national, regional and city tourist boards and recognises outstanding private sector companies and individuals.

“Africa is as unique as it is beautiful. It is underneath our starry skies that generations of storytellers have held court while telling their folktales. The  is a celebration of all that lies beneath our African skies. They honour the stars of African tourism and the enchanting tales they weave for our industry, ”Voyages Afriqu states on its website.

With over 100 entries across the eight categories, the judges had the challenging task of choosing the finalists. 

Megan Oberholzer, Portfolio Director for Africa Travel Week, stated: “The submissions were of an extremely high calibre, featuring tales of magic weaved from diverse voices, celebrating the stories that lie Under African Skies – stories of vitality, riches, movement, time, strength, change and promise.”

She added that all the finalists for the awards demonstrated how, through vivid marketing campaigns and/or providing unique travel experience, they attracted travellers to their destination, venue or to use their product offering. The finalists have written the most compelling stories in the book of African travel.”

Other categories and finalists announced were:

Most Compelling Innovation and Technology Story:

Q2B Booking Gateway by Q2B Solutions; VISTA Destination Network by Rainmaker Digital; Virtual Reality for Tanzania by View 4D and Travelstart Buses by Travelstart

Most Compelling Agency Story:

Love Marketing for Blood Lions; Have You Heard for Cape Town Tourism; CNN International Commercial for Dangote and Big Ambitions for SATSA

Most Compelling Luxury Story:

Kololo Game Reserve by Kololo Game Reserve; Table Mountain Ring by Shimansky; Desert Rose by Shimansky and Rockwell Showroom by Shimansky

Most Sustainable Story:

Eco Messages by Emboo Camp; How Many Elephants by How Many Elephants; Sierraously Inspiring by OhThePeopleYouMeet and International Dark Sky Certification Campaign by! Xaus Lodge

Most Digital Story:

  Back to Africa by Black and Abroad; JAW Designs for eBucks Travel; De Zeven relaunch by EcoAfrica Digital and Blood Lions by Love Marketing Africa

Most Compelling Adventure Story:

Bronze Whalers by Marine Dynamic Tours; Pioneer Trail by Gondwana Game Reserve; Namib100 Hike by Live The Journey; Road Less Travelled by TravelNews East Africa

Most Compelling Foodie Story:

Farm to Table by CNN International Commercial with Dangote; Travel with Purpose by 4Roomed eKasi; Africa’s Original Elephant Dung Gin by Indlovu Gin and Wild Food from Land and Sea by The Vineyard Hotel

The winners were due to be announced on April 6 at Gold Restaurant as part of World Travel Market Africa 2020 in Cape Town which has been postponed due to the COVID-19 pandemic.

The winners will be announced in May 2020. All finalists and winners will be invited to attend a special event during World Market Africa 2021.