The outbreak of the Covid-19 pandemic and the subsequent lockdown period, resulting in the disruption of the tourism industry within South Africa, and the effect this has had on domestic travel, prompted the conceptualisation of a specific marketing campaign this year, dubbed, “Summer Differently” to unlock and reignite domestic tourism.
THE NORTHERN Cape Tourism Authority launched its provincial summer campaign this week, showcasing the Province’s iconic must-do summer experiences.
The outbreak of the Covid-19 pandemic and the subsequent lockdown period, resulting in the disruption of the tourism industry within South Africa, and the effect this has had on domestic travel, prompted the conceptualisation of a specific marketing campaign this year, dubbed, “Summer Differently” to unlock and reignite domestic tourism.
“The campaign slogan ‘Summer Differently … take the road less travelled and explore the myriad of small dorpies, towns and villages of the Northern Cape’ embodies our campaign objective,” Dianna Martin, general manager of marketing and promotion at the Northern Cape Tourism Authority (NCTA), said at this week’s launch, which was held at the community Ditshoswane Arts Centre in Ikhutseng, outside Warrenton.
“We further have a parallel campaign targeting provincial tourists to explore and know their neighbourhood and their Province. This campaign will encourage our local provincial travellers to experience and explore the accessible experiences on their doorsteps.”
The official launch on Tuesday showcased several tourism experiences of the lesser known towns of Hartswater and Warrenton, including the grave site of Kgosi Galeshewe, the Vaalharts Cotton factory and the luxurious five-star Nyara Private Game Reserve.
The MEC for the Department of Economic Development and Tourism, Abraham Vosloo, has meanwhile also welcomed visitors to the Northern Cape.
“Summer holidays is that time of the year when families and friends come together and spend more time to reconnect with each and rediscover the unique tourism experiences of the Northern Cape,” said Vosloo. “Now it is time to go out and discover our beautiful Province and join a nationwide journey to celebrate our rich, diverse landscape, our melting pot of culture and adventure experiences that awaits everybody in the Northern Cape.
“Either travelling from Johannesburg to Cape Town, travellers can take their time and reach their destination taking the road less travelled via the N12, N14, N1, N7, N18 and R63 roads. Alternatively, we invite you to explore any one or a combination of our seven routes crisscrossing the entire Province, offering unique family adventures, vast landscapes and engaging cultural experiences.”
Residents of the Province and visitors are encouraged to take advantage of the many summer special offers by visiting the NCTA’s website www.experiencenortherncape.com.
“Visitors are reminded that the Northern Cape is a safe travel destination, please support and adhere to the Covid-19 health protocols of washing hands regularly, wearing cloth masks and keep social distance at all time”, Vosloo concluded.
