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DStv launches ‘Easter service’ channel

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Even though you may not be able to attend church for Easter, you can still celebrate this holy holiday after the pay channel announced it was launching a new, pop-up channel.

NORTHERN Cape residents from all religious denominations will not miss out on their traditional Easter church services, after DStv announced that it was launching a new, pop-up channel catering for various Christianity groupings.

The channel, Africa Easter Channel, is set to launch on April 9 and will contain a rich content aimed at viewers who are home over the Easter weekend.

It is being set up in collaboration with TBN Africa, DStv Channel 343, and will cater for an overwhelming percentage of the South African population who observe and celebrate Easter 

Various Christian denominations will be looked after by the channel. 

Stella Ndabeni-Abrahams, the Minister of Communications and Digital Technologies, called on MultiChoice to set up a dedicated pop-up channel for various religious groups in the country during this Easter weekend following the current restrictions due to the Covid-19 pandemic. 

Africa Easter Channel will offer music and sermons until Easter Monday, April 13.

“We are happy to have immediately responded to the minister’s call to assist millions of South African worshippers who regard Easter as a pivotal period of worship. As a responsible broadcaster, we are more than happy to partner with the Department of Communications and Digital Technologies as we afford worshippers to observe Easter from the comfort of their homes,” Calvo Mawela, MultiChoice Group CEO, said.

Popular gospel artists such as Lebo Sekgobela, Dr Tumi, Hillsong, William McDowell and Rebecca Malope will feature prominently on the channel. The channel’s schedule will also include churches such as Methodist, Anglican and Catholic.

In adhering to the national lockdown requirements, recorded messages submitted by the churches will be broadcast on the channel.

In welcoming the intervention, Ndabeni-Abrahams pointed out that “communications and digital technologies will play an important role during this disaster period and beyond”. 

Lucky Mbiko, managing director of TBN Africa said: “We have responded to this call by partnering with churches and some of the biggest gospel artists to bring you the best Easter worship experience to as many viewers as possible. Join us on the African Easter channel 344 on DStv for four days during the Easter weekend.”