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City fashion designer to fly flag for SA

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The Torino Fashion Week has a specific focus on innovation, tradition, street and sports wear, including modest fashion

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A KIMBERLEY-based fashion designer has been selected to represent South Africa at the Torino Fashion Week in Italy.

Fashion designer and founder of MSG Designs, Masego Moiloa, is one of 23 South African designers selected to participate at the Torino Fashion Week to be held in Italy from June 27 to July 3.

The Torino Fashion Week has a specific focus on innovation, tradition, street and sports wear, including modest fashion.

This annual event is organised by the Enterprise Europe Network (EEN). The EEN helps businesses innovate and grow on an international scale.

The Small Enterprise Development Agency (Seda) organised a week-long training ahead of the event to prepare the 23 participants. Important areas covered during training were export orientation, pre-exhibition training, a preparatory workshop with the Islamic Fashion Council as well as plenary of the exhibition and showcase.

According to Moiloa, her company produces 100% handmade felt slippers, made from the luxurious merino wool.

Moiloa further indicated that the slippers are fully natural, eco-friendly and with the wool fibres offering a soothing effect when in contact with the human skin.

“These are a definite must-buy product for people suffering from rheumatism and arthritis,” Moiloa said.

– Norma Wildenboer