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City clean-up campaigns to restore sparkle

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The Sol Plaatje Municipality’s Tourism Unit will also communicate with the refuse collection section to avail municipal trucks to pick up the garbage collected from the site

CEO of Nocci, Sharon Steyn. Picture: Danie van der Lith

SOME of Kimberley’s lost sparkle is expected to return to the city, with several clean-up campaigns being launched.

The Sol Plaatje Municipality’s Tourism Sub Unit, in collaboration with the Department of Economic Development and Tourism and the Frances Baard District Municipality, recently launched a clean-up campaign intended to raise awareness on keeping the environment clean by picking up litter and planting flowers.

During the campaign, themed “A Clean City is a Sparkling City”, residents and the involved stakeholders will partake in various activities where they will be given plastic bags to collect garbage around identified areas, with bins to be erected permanently on site to help maintain a clean environment.

The Sol Plaatje Municipality’s Tourism Unit will also communicate with the refuse collection section to avail municipal trucks to pick up the garbage collected from the site.

The campaign is also aimed at establishing and strengthening working relationships amongst stakeholders, communities and local businesses.

Municipal spokesperson Sello Matsie said that the clean-up campaign was an excellent way of educating people about the negative impacts of litter on the environment and how they can make a difference in their own communities by accepting that a safe, clean and healthy environment is everyone’s responsibility.

“A cleaner city is always a sure bet that it will attract more and more tourists from around the world. Historical buildings along with cleanliness is a sure shot for the people to enjoy their holidays in the city. Keeping our cities clean is also useful in receiving the best rankings when cities are rated. The ranking of the cities is also helpful in terms of employment and development opportunities. When the city looks at its best, visitors will feel attracted to the city’s many restaurants and outdoor adventures, and long-time residents will want to stay for the rest of their lives. The benefits of having a clean city are endless,” Matsie said.

Last week, the Department of Economic Development and Tourism embarked on a destination clean-up campaign and hosted a stakeholder session with key experts in the waste management arena to find a lasting solution to the waste problem.

The department said that there was a “desperate need” to change the attitudes and consciousness of people towards the environment and to encourage environmentally-friendly behaviour and practices.

This week, the Sol Plaatje University will also be launching a clean-up campaign in the city.

Taryn Michael and Jocelyn Atwell, data science students in the School of Natural and Applied Sciences, are spearheading the environmental campaign called RestoreTheDiamondCity, of which today’s clean-up rally at the university and the CBD will be the first event.

Their aim is to create an awareness of the fragility of our environment and the importance of its protection and preservation.

The clean-up rally will raise awareness about the damage caused by human pollution and they will use the occasion to encourage people to stop littering. Their larger goal is to educate the people of Kimberley about the historical importance of the city and its beautiful and profound tourist attractions.