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Campaign aims to attract tourists to city

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A tourism officer in the Tourism Department, Keitumetse Namusi-Shapo, said the campaign was aimed at attracting tourists travelling along the N12

WITH the aim of promoting the Diamond City as well as ensuring road safety awareness, the Sol Plaatje Municipality, in partnership with the provincial Department of Tourism, held a promotion campaign along the N12 route yesterday.

The two-day campaign kicked off yesterday and will end today.

A tourism officer in the Tourism Department, Keitumetse Namusi-Shapo, said the campaign was aimed at attracting tourists travelling along the N12.

“The N12 promotion is a campaign that has been created to target motorists travelling from their places of origin to their destination of choice via Kimberley. We encourage them to stay overnight or make a trip back to Kimberley in the future. It is imperative for Kimberley to position itself as a tourist destination for visitors for longer periods of stay and one way of achieving this is by expanding the current tourism portfolio, increasing the tourism product offered by the Sol Plaatje Municipality and increasing the variety of tourism routes available for tourists to explore. During our campaign, we also hope to highlight to potential tourists all the attractions the city has to offer,” said Namusi-Shapo.

She added that their focus, however, was not only on tourism but also on keeping road users safe during their travels.

“During this campaign, N12 travellers are equipped with information on the different tourism products and services that Kimberley and surroundings areas have to offer. The intention is to promote repeat visits, longer stays and increase expenditure, which will in return result in an increase in revenue for local businesses.

“The aim is to always improve annual visitor statistics of Kimberley. Tourism students will be positioned at different filling stations around Kimberley from 8am until 5pm for the two days. The intention is for them to distribute Kimberley marketing brochures to the motorists and also engage with them face to face on their experiences about Kimberley and the Province at large. This will also give motorists and drivers a chance to rest and recuperate before continuing their journey.”