Home Lifestyle TikTok is the most popular app among Gen Z

TikTok is the most popular app among Gen Z

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TikTok has overtaken Instagram as the most popular app among Gen Z – that’s anyone born between 1997 and 2012, according to a new study.

TikTok has overtaken Instagram as the most popular app among Gen Z – that’s anyone born between 1997 and 2012, according to a new study.

A report by Forrester Analytics Consumer Technographics US Youth Survey 2021 showed a 13-point year-over-year increase in weekly usage of TikTok (from 50% to 63%) among US Gen Z youth (ages 12 to 17).

For that same audience base, Instagram use declined four points from 61% in 2020 to 57% in 2021, while Snapchat remained flat at 54%, as reported by Forbes Magazine.

According to Africa Business, TikTok, created in 2016 by Chinese company Byte­Dance, was downloaded more than two billion times on Apple’s App Store or on Google Play.

Daily Voice

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