After a successful test earlier this year, Nickelodeon Africa has announced the full launch of ‘SpongeBob SquarePants’ in isiZulu.
SUBTITLED in English, “SpongeBob SquarePants” in isiZulu offers a wonderful opportunity for the whole family to learn and be entertained in a local language by the funniest sponge under the sea.
Set to premiere on December 5 at 3pm on NickToons, “SpongeBob SquarePants” is one of the most loved, most watched and most recognisable animation characters of all time, on TV and online.
The channel hopes to move the needle on promoting and preserving local language through pop culture.
Nickelodeon tested interest in a Zulu-dubbed version of the popular cartoon on the animated character’s birthday in July and the resonance was clear.
Monde Twala, senior vice-president and general manager, Paramount Africa and peer lead, BET International, said: “Paramount Africa and Nickelodeon are committed to playing a pivotal role in promoting diversity, creativity and edutainment for African youth.
“Through Nickelodeon Africa’s dubbing of “SpongeBob SquarePants” into isiZulu we are unleashing the power of content; unleashing the value, impact and emotion of an already iconic piece of content.
“In so doing, we allow our children to see and hear themselves in the characters they have grown to love.”
Twala added that they couldn’t just chose any show to achieve their mission of cultural impact and better representation on their channel, they had to choose the best.
South African families can join the celebration and share in this cultural milestone every Monday at 7.30am and 3pm on NickToons, DStv channel 308, from December 5.
