Home Lifestyle Maxhosa Africa opens a new store in New York

Maxhosa Africa opens a new store in New York

196

Laduma Ngxokolo, of Maxhosa Africa, has opened a new store in The Big Apple. This comes after he announced in November last year that he would be expanding his brand internationally.

Maxhosa Africa has a new store in New York. Picture: Instagram.

SOUTH African designer Laduma Ngxokolo, of Maxhosa Africa, is taking his brand to greater heights – he recently opened a new store in Canal Street, New York.

Ngxokolo announced the opening of his new store in November last year. Although it was supposed to open in February this year, it was delayed.

In an interview with “The Vuyo Show”, Ngxokolo expressed how happy he was about opening a store in one of the world’s fashion capitals.

“As Umxhosa wase Bhayi (from Gqeberha) to come and do the impossible, opening a store at a high-end street in the United States, its … When I first came in 10 years ago in 2013, I never could so imagine that this would happen.”

He said the store was not just a win for the Maxhosa brand but for Africa as a whole.

“I hope people come and abuse their credit cards. I hope that people will use the space to reimagine how we should move forward as an African continent.

“How we should move forward as a culture because, you know, gone are the days when we get … (dictated to) by only Western high-end brands.

“The time is now to be in the forefront, to be innovation. We’re not here to prove to anyone. We’re here to be part of the value chain, which has been there for hundreds of years, and we’re super excited,” said Ngxokolo.

Previous articleRihanna announced as the new face of Dior J’adore
Next articleJoyous Celebration star Nozipho Phiri to release debut solo album