The most popular item South Africans bought on Black Friday might surprise you.
THE MOST popular item South Africans bought on Black Friday might surprise you.
According to Pick n Pay, air fryers are always a popular item for the retail giant and has been the most popular Black Friday item over the last seven years.
Pick n Pay said that it has doubled its sales already for the product when compared to last Black Friday month.
In response to the demand for this popular kitchen appliance, Pick n Pay said that they “proactively secured an increase in stock for this year’s Black Friday event, but almost all of this stock was snapped up on Friday already”.
THE BIGGEST SHOPPING ITEM SALE
According to Ozow, a retail tool that looks at the spending patterns of consumers, the largest single transaction on Friday was R200,000.
The open banking dashboard shows retailers and consumers a breakdown of the key indices over the Black Friday weekend. It was created to provide insights into the spending patterns of consumers over the biggest retail sales period of the year.
The average transaction value according to the tool was R393.65 and on Friday one person spent more than R200,000 in a single transaction.
An evaluation of Friday’s data showed that bargain-buying began at midnight on the eve of Black Friday and grew significantly from 8am to 12 noon.
It should be noted that spending, in terms of both value and the number of transactions, dropped from 3pm.
R7 BILLION
Earlier this week, date from the Bureau of Market Research (BMR) said that retailers are expecting an increase of about R7 billion worth of shopping when compared to last year’s figures.
The research said that last year 15% of sales were online and they expected a significant proportion of sales to also be online this year.
BMR, on behalf of retailer finance provider Capital Connect, found that Black Friday spending was expected to increase from R19bn in 2022 to R26.6bn this year.
