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Marlboro man who never smoked dies

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Mr Norris landed the job after advertising executives spotted him in a picture with his friend, Hollywood legend John Wayne.

Marlboro cigarette

As the Marlboro Man he was America’s rugged face of smoking, but Bob Norris, whose death was announced last week, never had a cigarette in his life.

Norris, who died at home aged 90, did not smoke because he wanted to set a good example to his four children.

His son, Bobby, told local broadcaster KKTV: “He always told us kids, ‘I don’t ever want to see you smoking’, so one of us finally asked, ‘If you don’t want us smoking, why are you doing cigarette commercials?’

“He called up (Marlboro owner) Philip Morris and quit that day.”

Mr Norris landed the job after advertising executives spotted him in a picture with his friend, Hollywood legend John Wayne.