Brewery gives away 2,600 litres it can’t sell.
Willingen, Germany – Unable to deliver to
hotels and restaurants closed due to coronavirus restrictions, a
German brewery on Thursday gave away some 2,600 litres (690
gallons) of beer.
Rather than throwing it away, the owners of the Willinger
brewery, in the western state of Hesse, decided to dish out the
light and dark beer free of charge.
Owner Franz Mast said he needed to empty the tanks as soon
as possible to fill them up again with fresh beer and be ready
for when bars are allowed to reopen.
The move went down well. Dozens of people stood patiently in
line outside the brewery, wearing masks and keeping to social
distancing recommendations. Many took full buckets and boxes
back home.
“We also want to thank people, and we hope they are as
supportive once we reopen, that they come here, recommend us,”
Mast told Reuters Television.
The Deutsche Brauer Bund beer association has warned that
brewers are facing a collapse in sales due to a slump in
exports, especially to China and Italy. The lockdown at home,
meanwhile, has left restaurants and bars shut and football
stadiums empty.
Bavaria’s Oktoberfest, the world’s biggest beer festival,
has been cancelled.
The brewery had initially planned to give out 540 litres on
Thursday, but that amount was gone within hours.
“I hope it helps the brewery, that is why we are here. This
way, we can sit in the garden later today, in the sun, and have
a nice Willinger beer,” said customer Natalie Julius.
